More and more tech companies are making the shift from project-based work to product-driven models.
It’s a fundamental change:
From custom-built solutions for clients → to scalable, owned platforms.
From delivering on scope → to continuously delivering value.
From billing hours → to building assets.
This shift demands a different mindset, and strong product management practices to make it work.
Some of the biggest changes in this transition:
• Focus shifts from deadlines to user outcomes
• Teams move from execution mode to discovery + iteration
• Backlogs stop being task lists, and become strategic roadmaps
• Saying “no” becomes a core product skill
It’s not just a business model change.
It’s a cultural one.
But the payoff is real:
More sustainable growth, better team alignment, and the ability to build compounding value over time.
For anyone stuck in the client loop:
Switching to product isn’t easy but it’s worth exploring.
