The Product is a field-tested guide to building real things — devices, platforms, and systems — under real constraints, with real teams, and for real users.
It blends narrative and systems thinking to reveal how products move from concept to design, from engineering to delivery, and finally to learning and improvement.
Drawing on five real projects — The Battery, The Bike, The Sensor, The Ventilator, and The Food — Ivan Golubić shares lessons from years of leading cross-disciplinary work across Croatia and the United Arab Emirates. Each story captures how clarity, iteration, and ownership turn complexity into progress.
This is not a textbook or a memoir. This is a builder’s manual grounded in lived experience — showing how frameworks like WSJF, INVEST, Lean principles and real product leadership decisions transform raw ideas into systems people rely on.
Written for product owners, engineers, CTOs, founders, and innovators, The Product reveals how meaningful systems are created — not in theory, but in practice.
ISBN: 978-953-46809-0-2
